Thursday, October 15, 2009

"Ho White" and the 7 Dwarves

clipped from
'Ho White' Jamieson's Raspberry Ale 'anything but sweet' ad

it's Snow White like you've never seen before.

Now this risque version of the fairytale favourite, renamed "Ho White" to promote a local beer, has drawn the wrath of Disney.

The Jamieson's Raspberry Ale campaign, launched by brewers The Foundry online this week, features an adults-only take on the fairytale character, with dwarves named Filthy, Smarmy and Randy replacing Sleepy, Happy and Doc.

clipped from

Campaign creators The Foundry claimed the idea was to convince Australian drinkers that the fruit-flavoured beer was "anything but sweet".

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